Shows Main Idea – It is to the Christian’s advantage to learn about the redemptive use of technology because the majority of humanity lives in cyberspace. There is an “echo of omnipresence” in technology. The missional Christian understands this and is penetrating the cyber-culture for God’s fame. This podcast is chocked full of ideas and best practices for building and sustaining an active and transformative presence.
Avoid These: Clinical, Counseling, Preacher, Stiff, Medical, Institutional, Christian Cliches.
Look and Feel
Put Together, Real, Genuine, Trustworthy, Current, Personal
Real life – Using real photography will reduce the need for you to edit or write on photos. Your article title should carry the weight of the communication and the photo should slightly reinforce that meaning.
No photoshop or computer generated
Your site must be mobile friendly
70% of content is viewed from a mobile device from most major countries, and that number is growing. (Indonesia is over 90% on mobile.)
The reality is that while smartphone use is overwhelmingly popular for some activities such as social media, messaging and catching up with news and gossip, the majority of consumers in western markets also have desktop (and tablet) devices which they tend to use for more detailed review and purchasing.
Understand the social communities
Each social community is different
Time of day
Time of week
Frequency (If they hide your stream, you won’t reach them.)
Use Your Favorites
Three main one: You-Twit-Face
Use what works for you.
You don’t own the platforms
What is your plan B if they go away
Email is always “king” in cyberspace.
Build your lists
Don’t add people; give them the option
Draw people back to your site
Most content consumed online goes into short-term memory.
Find your pace and stick with it: You Decide
Once a week
Twice a week
Five days a week
Short-form attracts people – Fly By & Scanners: builds blog stats, but weak on transformation
Long-form develops an idea – Leaders: fewer readers, but more transformative
eBooklets teaches a person – putting several long-form articles on a theme into a booklet
Rick Thomas leads a training network for Christians to assist them in becoming more effective soul care providers. RickThomas.Net reaches people around the world through consulting, training, podcasting, writing, counseling, and speaking.
In 1990 he earned a BA in Theology, and in 1991 he received a BS in Education. In 1993 he was ordained into Christian ministry, and in 2000 he graduated with an MA in Counseling from The Master’s University in Santa Clarita, CA. In 2006 he was recognized as a Fellow of the Association of Certified Biblical Counselors (ACBC).